Ana is the dessert blogger and photographer behind Ana’s Baking Chronicles. She shares artful dessert recipes backed by science along with beautiful imagery ensuring home bakers can enjoy delicious homemade desserts while feeling inspired
MAKE READERS FEEL INSPIRED & INVITED VISITNG THE BLOG
Ana seeks to make her blog feel like a home to her readers through inviting branding, imagery, trustworthy recipes and a personal writing style.
CREATE A STRONG COMMUNITY OF LIKE-MINDED BAKERS
Ana seeks to connect with her community by interacting with them through for example, responding to their comments and hosting regular Q&A’s.
BECOME A STAPLE BLOG FOR THE PASSIONATE HOME BAKER
By consistently sharing high-quality content and developing a strong, professional brand image that reflects these high-quality recipes.
BECOME A TRUSTED FIGURE TO OTHER FOOD BLOGGERS
By showing up on socials, being authentic, letting her audience in on her process & having a consistent brand image, Ana builds trust with her audience.
STRATEGY & RESEARCH
I start my process with an in-depth questionnaire to better understand the client business, target market, goals & vision.
CREATIVE DIRECTION
Based on the strategy and research phase I put together a strategy, mood boards & creative direction presentation.
EXECUTE, REFINE & ITERATE
Based on the preferred creative direction, I create a branding proposal and refine & iterate based on client revisions.
FINAL DESIGNS
After perfecting the brand identity, I put together a brand guidelines document and export all assets into folders.
