Ecovana is an eco-conscious brand on a mission to eliminate single-use plastic by creating them plastic-free. I rebranded Ecovana, giving them a new, fresh and long-lasting identity along with packaging designs for their new product launch.
TO STRENGTHEN ECOVANA’S VISION & BRAND IMAGE THROUGH CONSISTENT BRANDING.
TO POSITION ECOVANA AS A FRESH, EXCITING & TRUSTED ECO-CONSCIOUS BRAND
TO CLEARLY DEFINE ECOVANA’S TOP TARGET AUDIENCE & VISUALLY APPEAL TO THEM.
TO CREATE A VERSATILE, FLEXIBLE BRAND IDENTITY THAT’LL GROW WITH ECOVANA.
STRATEGY & RESEARCH
I start my process with an in-depth questionnaire to better understand the client business, target market, goals & vision.
CREATIVE DIRECTION
Based on the strategy and research phase I put together a strategy, mood boards & creative direction presentation.
EXECUTE, REFINE & ITERATE
Based on the preferred creative direction, I create a branding proposal and refine & iterate based on client revisions.
FINAL DESIGNS
After perfecting the brand identity, I put together a brand guidelines document and export all assets into folders.
