Doaa Elkady is a professional NYC based commercial food photographer working worldwide. She seeks to provide national food brands with scroll-stopping, story-driven imagery to showcase their products and elevate their campaigns and wants branding that reflects her professionalism.
BE POSITIONED AS A PREMIUM FOOD PHOTOGRAPHER
This will be done through a brand image, tone and visual story that is professional and sophisticated with a unique touch that reflects her photos.
A TIMELESS, PROFESSIONAL, TRUSTWORTHY BRAND IMAGE
Convey these values by creating a simple, sophisticated & versatile branding that allows Doaa to show up consistently across all platforms.
REACH LARGER CLIENTELE IN THE INDUSTRY
A brand strategy & professional identity that reflects Doaa’s expertise will help her stand out from the crowd, & grab the attention of larger clientele.
STRATEGY & RESEARCH
I start my process with an in-depth questionnaire to better understand the client business, target market, goals & vision.
CREATIVE DIRECTION
Based on the strategy and research phase I put together a strategy, mood boards & creative direction presentation.
EXECUTE, REFINE & ITERATE
Based on the preferred creative direction, I create a branding proposal and refine & iterate based on client revisions.
FINAL DESIGNS
After perfecting the brand identity, I put together a brand guidelines document and export all assets into folders.
